Though Generally Accepted Accounting Principles (GAAP) are very universally applied, a thorough understanding of them does not necessarily make a firm universally qualified to serve every type of entity within every industry.  

Industry specific expertise, acquired through years of experience, is prerequisite to a firm's ability to really anticipate and serve all the needs of individual clients.  Knowing this, our partners have identified our industry niches and devoted our resources to becoming the premier accounting firm within those niches. 

In doing so, we have placed ourselves in a position to provide business informed, industry specific services to each of our clients.


Why "Business Informed"?

"A deep understanding of business is central to what we call 'strategic-systems auditing' [SSA].  Two premises of SSA are that accounting systems reflect business risks and performance in fallible, incomplete, and untimely ways, but that financial statements should reasonably reflect these business realities.  As such, auditors must conduct business-informed tests and amass business-informed evidence before they can draw reasonable conclusions about the veracity of financial statements. . . . New rules requiring substantive tests will yield insubstantial evidence unless auditors can corroborate it with deep knowledge of businss reality." 

Ira Solomon & Marke E. Peecher
"Does Your Auditor Understand Your Business?" 
The Wall Street Journal
May 25, 2004